You Should Know Australians Support Crypto

Almost a third (31.6%) of Australian adults hold or have held crypto. [source]

For the under-informed, it’s easy to dismiss them as simply “crypto people.” But for those who engage with the sector, who build in it, invest in it, and shape its future, there’s a deeper understanding.

These are individuals driving change. They are investors and builders. They are business owners running companies, creating jobs, and contributing to Australia’s economic momentum and long-term prosperity.

They live in every state and territory. They work across a multitude of industries: payments, financial services, cyber security, and digital infrastructure, to name a few.  They are generationally diverse, spanning the divides between Gen Z, Millennials, Gen X, Baby Boomers, and the Silent Generation.

As we enter the final stages of the election campaign it’s important to know Australians support crypto.

Make the time to dig a little deeper

The crypto, blockchain and digital asset sector is no longer experimental. It is active, it is growing and it is economically significant.

Without clear and fit for purpose regulation, Australia risks falling behind in protecting consumers and unlocking future growth.  Businesses are already building new products and services. Consumers are engaging every day with digital currencies, tokenised assets and blockchain based solutions that are reshaping finance, identity, trade and ownership.

Smart regulation is essential. It gives certainty to innovators, protection to consumers and confidence to investors. Australia has a real opportunity to lead in this space, but we need the right policy settings in place now to secure that future.

There is a greater need to understand the people behind the numbers, the hype and the hyperbole. This is a growing and diverse community. It includes:

• Financial services professionals using modern tools to manage and grow their wealth, including accountants, advisers and financially savvy individuals who see digital assets as part of a balanced strategy.

• Small business owners who are adapting and thriving, accepting crypto payments, tapping into new customer markets or exploring new ways to raise capital for growth.

• Regional entrepreneurs creating local solutions, applying emerging technologies to agriculture, tourism and logistics, often in places where traditional tools fall short.

• Innovators rethinking how industries operate, building new models in areas like supply chains, digital identity and energy efficiency.

• Consumers calling for greater choice and transparency, motivated by fairness, independence and the desire to engage with systems that better reflect their values and expectations.

You can explore the scale and makeup of this community through the resources below.